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My Twitter Feed- TabithaDunn: @MKCallConsult Awwwww... thank you for the #ff! January 27, 2012
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Tag Archives: projects
Mapping your customer experience
In discussing a customer touchpoint mapping project recently, I was asked this question, “Have you formulated your ROI for this project yet?” Well, no… at the beginning stages of this type of project (touchpoint mapping, customer expectations capture, gap analysis) you simply don’t know what your ROI is going to be, mostly because you have no idea what problems you’ll identify. All of the ROI glory goes to the projects that come out of a customer touchpoint mapping project.
Posted in Change, Customer Experience, Leadership, Loyalty
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Tagged barriers to success, Customer Experience, projects, ROI, touchpoints
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