Tag Archives: Program design

Part 1 – Metrics: Customer Satisfaction and/or Customer Loyalty

I thought I would begin this discussion with the same place most people start thinking about a customer experience based program – what do I measure?  Some version of this question is the most frequent one that I get from people and companies starting out on their journey.  And I’d like to offer a straight forward, easy answer but really the answer is… it depends. 

Posted in Change, Communication, Customer Experience, Customers, Goals, KPI, Loyalty, Metrics | Tagged , , , , , | Leave a comment