Tag Archives: Forrester

I have been recently reading the Forrester article titled Customer Experience Executives’ Top Priorities for 2010 and one of the things that jumped out at me is that concept that “Chief Customer Officers will become as common as Chief Marketing Officers”.  Interesting thought to those of us in the field.  It’s a dream job for me from a career perspective.  The chance to continue advancing in the career I’ve come to love is exciting.  Companies who embrace customer experience as a discipline are understanding that customer insights are a potentially untapped asset within their company and digging deep to understand your customers makes them happier and your company more financially successful long term.   Read more...
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