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Tag Archives: Customer Insights
Chief Customer Officer – My Dream Job
I have been recently reading the Forrester article titled Customer Experience Executives’ Top Priorities for 2010 and one of the things that jumped out at me is that concept that “Chief Customer Officers will become as common as Chief Marketing Officers”. Interesting thought to those of us in the field. It’s a dream job for me from a career perspective. The chance to continue advancing in the career I’ve come to love is exciting. Companies who embrace customer experience as a discipline are understanding that customer insights are a potentially untapped asset within their company and digging deep to understand your customers makes them happier and your company more financially successful long term.
Posted in Customer Experience
Tagged Chief Customer Officer, Customer Experience, Customer Insights, Forrester
5 Comments
Customer Experience Professional
Customer experience is a growing specialty field. It goes by many names and titles but the disciplines are quite similar. As a member of this growing group of practitioners, I’m fascinated with the backgrounds where my colleagues come from. Many are from market research backgrounds (since getting the customer feedback is where you start a program) but mine is a different path. I come from an improvement background (project management, Lean Six sigma, program development, etc). I believe the heart of a customer experience program is identifying and driving customer fed improvements.