Tag Archives: Customer Insights

Chief Customer Officer – My Dream Job

I have been recently reading the Forrester article titled Customer Experience Executives’ Top Priorities for 2010 and one of the things that jumped out at me is that concept that “Chief Customer Officers will become as common as Chief Marketing Officers”.  Interesting thought to those of us in the field.  It’s a dream job for me from a career perspective.  The chance to continue advancing in the career I’ve come to love is exciting.  Companies who embrace customer experience as a discipline are understanding that customer insights are a potentially untapped asset within their company and digging deep to understand your customers makes them happier and your company more financially successful long term. 

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Customer Experience Professional

Customer experience is a growing specialty field.  It goes by many names and titles but the disciplines are quite similar.  As a member of this growing group of practitioners, I’m fascinated with the backgrounds where my colleagues come from.  Many are from market research backgrounds (since getting the customer feedback  is where you start a program) but mine is a different path.  I come from an improvement background (project management, Lean Six sigma, program development, etc).  I believe the heart of a customer experience program is identifying and driving customer fed improvements.

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