Tag Archives: attrition

Metrics Part 2 – Customer Retention

I was at a conference earlier this year when the discussion came up around improving customer churn and a couple of points I am always curious about came up – (1) Why do you measure customer churn?  and (2) Who does the measuring and analyzing of that metric in your organization?

Posted in Customer Experience, Customers, KPI, Metrics, Retention | Tagged , , , , , , | 3 Comments