Before you say anything, I recognize I’ve been somewhat absent. My fault completely, no excuses, just an attempt to do better and be more present. To kick things off – I was fortunate to be at the Engage Summit http://engagesummit.com/ last week (as a speaker no less). It was quite interesting, some fascinating speakers and topics, lots of good grist for blogging as well, so you should see me back here more often as a result. Read more...
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I’ve been thinking a lot about timing lately – so much of success can hang on that. But timing, the right timing, doesn’t have to be left up to luck. You can plan for it. We’ve been talking about developing a clear understanding of the rhythm the business uses to make decisions. The better that rhythm is understood and mapped out, the better functions like mine (customer insights) can adapt to it and deliver what analysis is needed to help support and drive business decisions. Read more...
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I am fortunate to be doing what I love and really enjoying the people and the culture of my company. Like most of you, I have had jobs where that was not the case. In fact, I’m willing to bet that some of you reading this are in that type of job right now. How do we go from being excited about a new job to wondering how we can get out? Read more...
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My husband and I took our seven year old daughter to see the new 3D movie “How to Train Your Dragon” this weekend. http://www.howtotrainyourdragon.com/ We thoroughly enjoyed it – funny, sweet, well designed and yes, predictable. I found it interesting, hearing some of the negative comments from the other movie goers regarding that very predictability. Read more...
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Most companies measure the number of customers who leave them in some form or fashion. Most call it churn. This is not a bad thing, not as such. But think of it like this, if you get what you measure, why do you want to measure the number of customers leaving? Wouldn’t you prefer a measure that tells you about the number of customers you’re keeping? Can you see how the focus shifts? How the goals are different? I like keeping the attention on how to keep your customers. I like seeing how well we do at that and studying and listening about how to do it even better. Read more...
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I love the ability to make successful recommendations. When I love a product or a service or an idea, I can’t wait to share it with my friends, family and colleagues. And when that recommendation is equally well liked and received, then I feel great. Surely I can’t be alone in that, right? Read more...
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So tell me, is your customer experience deliberate? That was one of the questions posed last week at the NPS conference and it made me think – what do you mean by deliberate? Does that mean written down? Does that mean everyone in the company knows it? I think that you have to be both – every employee should know it, feel it really, and it should be written down. Because if no one writes it down, everyone believes we all have the same idea… and I would bet that isn’t the case. It may be shades of grey close but still, is that deliberate enough? This is beyond mission statements and core values – this is what you want your customers to see, think and feel when they interact with you and your products/services. Right? What do you think?
In discussing a customer touchpoint mapping project recently, I was asked this question, “Have you formulated your ROI for this project yet?” Well, no… at the beginning stages of this type of project (touchpoint mapping, customer expectations capture, gap analysis) you simply don’t know what your ROI is going to be, mostly because you have no idea what problems you’ll identify. All of the ROI glory goes to the projects that come out of a customer touchpoint mapping project. Read more...
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Customer experience is a growing specialty field. It goes by many names and titles but the disciplines are quite similar. As a member of this growing group of practitioners, I’m fascinated with the backgrounds where my colleagues come from. Many are from market research backgrounds (since getting the customer feedback is where you start a program) but mine is a different path. I come from an improvement background (project management, Lean Six sigma, program development, etc). I believe the heart of a customer experience program is identifying and driving customer fed improvements. Read more...
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Few things will kill the development of a successful program designed for change than unengaged stakeholders. For many, the desire to get things done quicklycauses the elements of communication and engagement to fall by the wayside. If you have been in that situation, you know how easily you end up wondering at the end why your new or improved process isn’t going as well as planned. Read more...
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