My Twitter Feed- TabithaDunn: @MKCallConsult Awwwww... thank you for the #ff! January 27, 2012
- TabithaDunn: @Turntablez We will - we are going to just chill at home (games, movies, family time) the best January 27, 2012
- TabithaDunn: @Turntablez Thank you for the kind #ff. I hope your week was a good one :) January 27, 2012
- TabithaDunn: I'm so happy it's #ff @MKCallConsult @maldyj @jeanniecw @Turntablez @bobehayes @Natasha_D_G @KateNasser Have a great weekend, all of you :) January 27, 2012
- TabithaDunn: @Turntablez I hope you have a good weekend as well - no more packing :) January 20, 2012
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Category Archives: Customer Experience
Book Review – Switch
I like to read (a lot) and the mix of books tends to vary, depending on whatever attracts me at the time. I keep a mix going, usually have at least two progressing (some on the Kindle, some from the library).
Posted in Balance, Change, Customer Experience, Listening
Tagged Change, difficult, drive, switch
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The Power of Listening
I recently had the opportunity to speak at a summit meeting for a SaaS firm in the area called Appfolio One of the great questions that came up during the Q&A was this (forgive the paraphrasing): “What is one of the most powerful things you can do to improve your customer experience?” My answer: active listening
Posted in Communication, Customer Experience, Customers, Listening
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A confessed customer experience geek
I recently had the opportunity to listen to Robert Stephens, of Geek Squad fame, and I was fascinated with one particular image he shared, which I immediately and shamelessly appropriated. I loved hearing him speak and then he showed a Venn diagram (shown below) and really won me over. Yes, I do enjoy a really good Venn diagram. Come on, be honest who doesn’t love them?
Measuring customer retention or you get what you measure
Most companies measure the number of customers who leave them in some form or fashion. Most call it churn. This is not a bad thing, not as such. But think of it like this, if you get what you measure, why do you want to measure the number of customers leaving? Wouldn’t you prefer a measure that tells you about the number of customers you’re keeping? Can you see how the focus shifts? How the goals are different? I like keeping the attention on how to keep your customers. I like seeing how well we do at that and studying and listening about how to do it even better.
Posted in Customer Experience, Customers, Goals, Metrics, Retention
Tagged Customer retention, focus, Goals, Metrics
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The Deliberate Customer Experience
So tell me, is your customer experience deliberate? That was one of the questions posed last week at the NPS conference and it made me think – what do you mean by deliberate? Does that mean written down? Does that mean everyone in the company knows it? I think that you have to be both – every employee should know it, feel it really, and it should be written down. Because if no one writes it down, everyone believes we all have the same idea… and I would bet that isn’t the case. It may be shades of grey close but still, is that deliberate enough? This is beyond mission statements and core values – this is what you want your customers to see, think and feel when they interact with you and your products/services. Right? What do you think?
Customer Experience Professional
Customer experience is a growing specialty field. It goes by many names and titles but the disciplines are quite similar. As a member of this growing group of practitioners, I’m fascinated with the backgrounds where my colleagues come from. Many are from market research backgrounds (since getting the customer feedback is where you start a program) but mine is a different path. I come from an improvement background (project management, Lean Six sigma, program development, etc). I believe the heart of a customer experience program is identifying and driving customer fed improvements.
Engaging Stakeholders
Few things will kill the development of a successful program designed for change than unengaged stakeholders. For many, the desire to get things done quicklycauses the elements of communication and engagement to fall by the wayside. If you have been in that situation, you know how easily you end up wondering at the end why your new or improved process isn’t going as well as planned.
Posted in Change, Communication, Customer Experience, Leadership
Tagged Program, Stakeholders, Success
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Proving the value of NPS
In the next part of our series, we’re going to talk about how what to with the results you get back from NPS. You’ve completed your survey design and fielded it to your customer and/or partner base. At last, you have your data. Now what do you do with the results? If you are anything like me, you could spend a lot of time reading the open ended responses and analyzing them. And don’t get me wrong, this is important but in my experience, it’s not the next step.
Posted in Customer Experience, Loyalty
Tagged customer loyalty, Net Promoter Score, NPS
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NPS Survey Levels
I had a call with a colleague in the customer experience field today. He had some very good questions about how to decide the focus of your NPS survey. It was an interesting discussion and I thought it worthwhile to share with you in my blog, perhaps as a series. I’m going to tackle the survey design questions in this blog.
Posted in Customer Experience, Surveys
Tagged customer loyalty, Net Promoter Score, NPS, Survey Design
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