Category Archives: Communication

Why is simple so hard?

I was inspired by a conversation with a colleague, to write about this very topic.  Why do we tend to add complexity?  In other words, why is simple so darn hard?  We appreciate it, we recognize it when we see it, we even admire it – but aspire to it as an integral thing, nope, that’s just not natural behavior – or so it seems. 

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Social Media Frenzy

Okay, I admit it, I am new to the social media whirl.  I am an admitted party wallflower – sociable and gregarious in compact and focused settings but throw me into a party of strangers and watch me cringe.  I spend more wondering what to say, trying to remember my “hmmmm, that’s interesting” questions and trying to determine what the polite time to leave is, that I never get to the actual enjoying part.  Sad, is it not?

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Speaking at Toastmasters

I had the opportunity to speak to the local Toastmaster’s group and guests yesterday on the topic of public speaking.  I shared with them my journey from terror and lots of mistakes to finally learning how to be comfortable and myself in front of an audience.  I was happy to share my pain and suffering in the hopes that someone could learn from what I have learned.  The most fun was hearing the questions people asked!

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Understanding your customer

There isn’t one best way to best understand your customers but whatever you choose, it really needs to start with understanding their behaviors.  For example, your customer has decided to leave and you have a way to capture the reason why.  When they say price… do you accept that?  Or do you realize that price really means something else – such as “Budget – something in my life has changed and I need more money in my budget, so this has to go or I need a cheaper price” or “Value – I just don’t see the value in this vs. what I have to pay”.  Neither of those are actually price – they are root causes of the price top level statement. 

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Leading Change

The importance of communication in leading a successful change effort cannot be overestimated.  I find myself pondering that element while participating in a major change initiative at work.  It is difficult, in our busy day-to-day world, to remember that others are not mind-readers - there is not instantaneous knowledge transfer.  Therefore, what you know is not necessarily known to others.  So how do you, as a leader, remember to communicate to the broader audience? How many of us build a formal communication element into our planning process that enables us to segregate people into communication audience categories and follow up diligently throughout the change?  Based on my experience this is a key element of employee dissatisfaction, when done poorly.  And what a shame, because so many initiatives might be more successful had effective communication happened in a timely manner.

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