Category Archives: Change

Starting a customer experience project

This morning, my eight year old daughter had a bit of a meltdown.  This isn’t our usual family experience in the morning before school.  It started with my husband waking her up and went downhill from there.  One of her favorite things in the morning is getting into my side of the bed (after I get out) to curl up for a couple of minutes before getting in the shower.  But every time she tried to do this today, one of us called her to do something else.  By round three, she broke down (not enough sleep is definitely a factor) and cried. 

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How far will you go?

I was at Disneyland this weekend with my husband and daughter to help a dear friend celebrate her birthday.  I’m always fascinated by the customer experience they put together and the level of detail they go through.  Three things struck me this weekend:

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And then there was…

I’m trying to find my voice lately – not sure if I lost it or it’s simply tied up, doing something else at the moment.  Maybe it’s due to brain distraction.  My brain seems to be on high gear, even when I’m sleeping (either I’m dreaming more or I am remembering them more, who knows…).

Posted in Change, Communication, Customer Experience, Listening, Strategy | 1 Comment

Side Note: Stuff going through my head

I’m starting a new element on my blog that I think I am going to call Side Note.  Here’s where I am at with this – I love what I do and as a key part of that, I really like engaging with others in the field (picking your brain is lots of fun for me) and the chance to share my learnings and mistakes along the journey of customer experience is part of the that fun.  But (you knew that was coming, right?) there is a person in The Corporate Woman and I think there’s stuff I’d like to share on that front on occasion as we go.  You let me know if it gets too tangled or your not interested.  I can always split the path.

Posted in Authenticity, Balance, Change, Excercise, Goals, Health, KPI, Self-Clarity, Spirit, Wholeness | Tagged , , , , , , | 2 Comments

Part 1 – Metrics: Customer Satisfaction and/or Customer Loyalty

I thought I would begin this discussion with the same place most people start thinking about a customer experience based program – what do I measure?  Some version of this question is the most frequent one that I get from people and companies starting out on their journey.  And I’d like to offer a straight forward, easy answer but really the answer is… it depends. 

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The core of a customer experience program

With so many customer experience programs beginning, many people are asking, “Where do I start?”  It’s a question that I have heard often enough that I thought I might do a blog series on what you want to focus on in the first year of your customer experience program.  And it might be interesting for those of you who are already well under way in your program. 

Posted in Change, Communication, Customer Experience, Customers, Goals, KPI, Leadership, Listening, Loyalty, Retention | Tagged , , , , , | 2 Comments

Book Review – Switch

I like to read (a lot) and the mix of books tends to vary, depending on whatever attracts me at the time.  I keep a mix going, usually have at least two progressing (some on the Kindle, some from the library). 

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The Value of Patience

I’m not altogether certain I was patient much as a child, perhaps I was but just don’t recall but I suspect that I wasn’t.  Patience as an adult hasn’t always been a strong point either but I am finally getting better at it.  Last year, I declared that I was going to embark on the journey of being healthier.  I finally had the surgery on my deviated septum, so I could breathe better.  From there, I started modifying my eating habits.  Already good, I made them better.  No fast food, no junk food, no soda, no prepared food (that’s right – no cans, no boxes, nothing previously frozen).   That was both harder and easier than I thought it would be.  My husband is a marvelous cook and he has chosen to make the journey with me, so that has helped a lot!

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Rhythm of Business

I’ve been thinking a lot about timing lately – so much of success can hang on that.  But timing, the right timing, doesn’t have to be left up to luck.  You can plan for it.  We’ve been talking about developing a clear understanding of the rhythm the business uses to make decisions.  The better that rhythm is understood and mapped out, the better functions like mine (customer insights) can adapt to it and deliver what analysis is needed to help support and drive business decisions. 

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Mapping your customer experience

In discussing a customer touchpoint mapping project recently, I was asked this question, “Have you formulated your ROI for this project yet?”  Well, no… at the beginning stages of this type of project (touchpoint mapping, customer expectations capture, gap analysis) you simply don’t know what your ROI is going to be, mostly because you have no idea what problems you’ll identify.  All of the ROI glory goes to the projects that come out of a customer touchpoint mapping project. 

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