Monthly Archives: August 2010

Part 1 cont. – Brand, product or service

When I am designing the key metric question (customer satisfaction or loyalty), I take a look at what I want to improve first.  These questions can be asked at multiple levels – each will mean something different to my customers and each will give me different information to drive improvements.

Brand – Product – Service

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Side Note: Stuff going through my head

I’m starting a new element on my blog that I think I am going to call Side Note.  Here’s where I am at with this – I love what I do and as a key part of that, I really like engaging with others in the field (picking your brain is lots of fun for me) and the chance to share my learnings and mistakes along the journey of customer experience is part of the that fun.  But (you knew that was coming, right?) there is a person in The Corporate Woman and I think there’s stuff I’d like to share on that front on occasion as we go.  You let me know if it gets too tangled or your not interested.  I can always split the path.

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Part 1 – Metrics: Customer Satisfaction and/or Customer Loyalty

I thought I would begin this discussion with the same place most people start thinking about a customer experience based program – what do I measure?  Some version of this question is the most frequent one that I get from people and companies starting out on their journey.  And I’d like to offer a straight forward, easy answer but really the answer is… it depends. 

Posted in Change, Communication, Customer Experience, Customers, Goals, KPI, Loyalty, Metrics | Tagged , , , , , | Leave a comment

A delay and an apology…

Well, I confess that I have gone awry in my writing as of late.  My apologies for that.  My confessions of ineptitude are mere excuses (life got in the way, shoulder injury, poor sleep, etc…) and I shall do my best to do better :)   This week, I will kick off my thoughts on the core of a successful customer experience program and I look forward to hearing from you as we go.  Onwards to Part 1 of the discussion!

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