I have been recently reading the Forrester article titled Customer Experience Executives’ Top Priorities for 2010 and one of the things that jumped out at me is that concept that “Chief Customer Officers will become as common as Chief Marketing Officers”. Interesting thought to those of us in the field. It’s a dream job for me from a career perspective. The chance to continue advancing in the career I’ve come to love is exciting. Companies who embrace customer experience as a discipline are understanding that customer insights are a potentially untapped asset within their company and digging deep to understand your customers makes them happier and your company more financially successful long term.
What do you think? Is Chief Customer Officer going to become a popular position?
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Tabitha,
Interesting timing on this article as I was just having a discussion today on how much more I’m seeing Chief Customer Officer and/or Customer Experience Officer titles. I believe this movement will continue especially as the dynamics of receiving feedback and taking action evolve. No longer is it strictly a proactive initiative controlled by individual organizations. Rather, customers are now using a number of social outlets to express their feedback and experiences…on their terms. I think this will only add to the need for a dynamic executive to oversee and address all aspects of the customer experience. Best wishes on your pursuit! I’m sure you’ll get there soon enough. Look forward to catching up soon.
Thank you, Jason. I’m also seeing VP level positions open up more frequently in my field as well. It’s exciting to see these companies recognize how powerful the voice of the customer is and how an executive focused on it will create a stronger, more profitable company in addition to the great customer experiences.
Great post!
Thank you, Eric.
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