I’ve been thinking a lot about timing lately – so much of success can hang on that. But timing, the right timing, doesn’t have to be left up to luck. You can plan for it. We’ve been talking about developing a clear understanding of the rhythm the business uses to make decisions. The better that rhythm is understood and mapped out, the better functions like mine (customer insights) can adapt to it and deliver what analysis is needed to help support and drive business decisions.
This concept… to me, it’s more than just delivering information when asked. It’s understanding when key stakeholders meet, what they discuss when they meet and what information they don’t think to ask for outside of meetings. This forms a rhythm when you map it whole.
By doing this, we integrate our customers into the discussions and decisions of the business. It’s rewarding to see how this can lead to a customer-centric business model. How much do you understand of the rhythm of your business?
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