Monthly Archives: March 2010

When predictability is good or “How to Train your Dragon”

My husband and I took our seven year old daughter to see the new 3D movie “How to Train Your Dragon” this weekend.  http://www.howtotrainyourdragon.com/  We thoroughly enjoyed it – funny, sweet, well designed and yes, predictable.  I found it interesting, hearing some of the negative comments from the other movie goers regarding that very predictability. 

Posted in Balance, Communication, Family | Tagged , , , | 1 Comment

Measuring customer retention or you get what you measure

Most companies measure the number of customers who leave them in some form or fashion.  Most call it churn.  This is not a bad thing, not as such.  But think of it like this, if you get what you measure, why do you want to measure the number of customers leaving?  Wouldn’t you prefer a measure that tells you about the number of customers you’re keeping?  Can you see how the focus shifts?  How the goals are different?  I like keeping the attention on how to keep your customers.  I like seeing how well we do at that and studying and listening about how to do it even better. 

Posted in Customer Experience, Customers, Goals, Metrics, Retention | Tagged , , , | 6 Comments

The iPad as an e-reader

I love the ability to make successful recommendations.  When I love a product or a service or an idea, I can’t wait to share it with my friends, family and colleagues.  And when that recommendation is equally well liked and received, then I feel great.  Surely I can’t be alone in that, right? 

Posted in Loyalty, Recommendation | Tagged , , , | 7 Comments