The holidays are over and I am back to work after my longest vacation off in my working history. It was lovely but it will come as no surprise to those close to me when I mention that I managed to snag an awful virus and was sick for the whole two weeks. I am still dragging through the dregs of it… All of that aside, it was a lovely and quiet holiday, filled with family time and I treasure the opportunity I had.
And now, it is time to work with my team to put definition to the strategy elements for 2009. This is always such a great time of year for work, in my opinion. I love looking at the long term plan, figuring out what needs to be done this year to get to fulfill that vision and breaking it down to quarterly chunks. This is the year for retention and customer focus, no doubt about that. Any company not thinking in those terms are going to have an even tougher year.
Step one – find our retention version of the angled measuring cup. If you haven’t heard the President of Oxo International talk about this invention and how it fulfills their principles, you missed out (http://gelconference.com/videos/). In short, it’s time to find a clearer way of looking at the information to better understand what our challenges are.
Step two – use that information to make the customer experience even better, so we are able to deliver more value to our customers and they want to stay with us longer.
Which brings me back to the beginning – it’s time to plan! Is that what you are doing this month?
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