With so many customer experience programs beginning, many people are asking, “Where do I start?” It’s a question that I have heard often enough that I thought I might do a blog series on what you want to focus on in the first year of your customer experience program. And it might be interesting for those of you who are already well under way in your program. Read more...
(114 words, estimated 27 secs reading time)
Posted in Change, Communication, Customer Experience, Customers, Goals, KPI, Leadership, Listening, Loyalty, Retention
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Tagged Customer Experience, customer loyalty, Customer retention, customer satisfaction, innovation, program core
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I have been recently reading the Forrester article titled Customer Experience Executives’ Top Priorities for 2010 and one of the things that jumped out at me is that concept that “Chief Customer Officers will become as common as Chief Marketing Officers”. Interesting thought to those of us in the field. It’s a dream job for me from a career perspective. The chance to continue advancing in the career I’ve come to love is exciting. Companies who embrace customer experience as a discipline are understanding that customer insights are a potentially untapped asset within their company and digging deep to understand your customers makes them happier and your company more financially successful long term. Read more...
(127 words, estimated 30 secs reading time)
I like to read (a lot) and the mix of books tends to vary, depending on whatever attracts me at the time. I keep a mix going, usually have at least two progressing (some on the Kindle, some from the library). Read more...
(234 words, estimated 56 secs reading time)
I’m not altogether certain I was patient much as a child, perhaps I was but just don’t recall but I suspect that I wasn’t. Patience as an adult hasn’t always been a strong point either but I am finally getting better at it. Last year, I declared that I was going to embark on the journey of being healthier. I finally had the surgery on my deviated septum, so I could breathe better. From there, I started modifying my eating habits. Already good, I made them better. No fast food, no junk food, no soda, no prepared food (that’s right – no cans, no boxes, nothing previously frozen). That was both harder and easier than I thought it would be. My husband is a marvelous cook and he has chosen to make the journey with me, so that has helped a lot! Read more...
(339 words, estimated 1:21 mins reading time)
I recently had the opportunity to speak at a summit meeting for a SaaS firm in the area called Appfolio One of the great questions that came up during the Q&A was this (forgive the paraphrasing): “What is one of the most powerful things you can do to improve your customer experience?” My answer: active listening Read more...
(195 words, estimated 47 secs reading time)
I recently had the opportunity to listen to Robert Stephens, of Geek Squad fame, and I was fascinated with one particular image he shared, which I immediately and shamelessly appropriated. I loved hearing him speak and then he showed a Venn diagram (shown below) and really won me over. Yes, I do enjoy a really good Venn diagram. Come on, be honest who doesn’t love them? Read more...
(221 words, 1 image, estimated 53 secs reading time)
Before you say anything, I recognize I’ve been somewhat absent. My fault completely, no excuses, just an attempt to do better and be more present. To kick things off – I was fortunate to be at the Engage Summit http://engagesummit.com/ last week (as a speaker no less). It was quite interesting, some fascinating speakers and topics, lots of good grist for blogging as well, so you should see me back here more often as a result. Read more...
(292 words, estimated 1:10 mins reading time)
I’ve been thinking a lot about timing lately – so much of success can hang on that. But timing, the right timing, doesn’t have to be left up to luck. You can plan for it. We’ve been talking about developing a clear understanding of the rhythm the business uses to make decisions. The better that rhythm is understood and mapped out, the better functions like mine (customer insights) can adapt to it and deliver what analysis is needed to help support and drive business decisions. Read more...
(165 words, estimated 40 secs reading time)
I am fortunate to be doing what I love and really enjoying the people and the culture of my company. Like most of you, I have had jobs where that was not the case. In fact, I’m willing to bet that some of you reading this are in that type of job right now. How do we go from being excited about a new job to wondering how we can get out? Read more...
(272 words, estimated 1:05 mins reading time)
My husband and I took our seven year old daughter to see the new 3D movie “How to Train Your Dragon” this weekend. http://www.howtotrainyourdragon.com/ We thoroughly enjoyed it – funny, sweet, well designed and yes, predictable. I found it interesting, hearing some of the negative comments from the other movie goers regarding that very predictability. Read more...
(206 words, estimated 49 secs reading time)
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